Driving business growth and crafting powerful brands.

I am the founder of Stijl in Bergen: a high-end fashion boutique with a personal take on style and a curated collection of brands such as Natan, Peserico and Forte Forte. I work on my business with a lot of passion and needed a fresh perspective from the outside. I was looking for business strategy advice: someone who could create a concrete growth plan. Carla was that person for me. She translated everything into clear insights and concrete to-dos, sharpened my strategy, and taught me to recognise the low-hanging fruit and actually pick it. We have really made progress. And we are far from done!

With You’re Not a Robot! I help companies start the internal conversation when they go through a technological transformation (AI). I focus mainly on the impact on people. I bring people together and help them connect with each other in a human way. Carla helped me sharpen the proposition of You’re Not a Robot! and my offering. As a result, the dinners I organise around this topic are now a logical part of what I offer. On top of that, Carla helped me think bigger.

Carla helped me go from a head full of ideas to a clear strategy for my brand MÀNA. With the right questions, a sharp eye and a structured approach, she quickly got to the core. Who am I, what does my brand stand for and where do I want to go? The result was not only focus and direction, but above all a concrete compass against which I can test my choices as an entrepreneur. What makes Carla special to me is the combination of strategic sharpness and genuine involvement. She is warm, empathetic, curious and really thinks along with you. Even after our sessions she stayed involved, gave valuable feedback and shared from her network. You can feel that she genuinely enjoys helping others move forward and seeing them grow. An incredibly valuable collaboration and relationship, both professionally and personally.

“I was introduced to Carla through my network, as I was looking for someone who could coach me in my personal development as a leader. From the very first conversation, there was an immediate connection: Carla listens attentively and quickly gets to the essence of things. She presented a clear and practical plan of action, which has been very valuable to me. What I also greatly appreciate is that she is always accessible and willing to think along and offer advice, even outside the sessions.”

The B’s Growth program not only brought clarity to our business strategy and brand positioning, but also gave me personal insights into the connection between physical and mental well-being and business success. By consistently working on my energy balance and physical resilience, I was able to lead with greater focus and decisiveness. This translated directly into overall growth, a stronger team culture, sharper acquisition efforts, deeper service for existing clients, and a clear direction in an ever-evolving media landscape. This integrated approach has not only made RB | PR stronger, but above all, future-proof.”

Carla is someone who leaves a lasting impression.Her strategic perspective and in-depth knowledge of branding not only helped me, but truly inspired me.She’s sharp, critical, and challenges you to become better.

Carla helped FaceFactory with a practical growth plan. After several sessions, we had a clear strategy, a stronger brand, and an effective marketing approach – which we’re still benefiting from today.

At ETC Design Center we wanted to sharpen our brand communication. Together with BarrosBarbosa.com we started working on our brand ambition, our brand promise and our messaging. During interactive sessions Carla guided us with a Brand Passport; a model that ensures that all brand activities are aligned. This led to our renewed brand promise ‘We bring fine living to your world’. The Brand Passport is now the starting point of all our communication activities. Soon this will be seen on our ads, newsletters and on our website. Carla and her team managed to exceed our expectations

How do you explain in a correct and consistent way that we are top class consultants and that we have been successful for numerous clients? Carla helped us with getting more confidence and focus by developing our brand passport. Now we can reach our different target groups in a more effective way with the appropriate core messages. She has made us aware that in addition to expertise, we can also express more our added value and show our pride for what we do best. With her approachable way of communicating, teaching and guiding, we are now working with more focus and confidence on the positioning of our consulting firm.

During our Travel Counsellors conference, Carla convinced our 200 franchisees on the importance of personal branding in a practical and understandable way. It made a big difference to our organization and to the professionalism, success and enjoyment of each individual Travel Counsellor. Carla removed barriers, gave good tips and put everyone to work with examples. Her way of speaking was very pleasing to the audience, the visual presentation was extremely professional and tailor made.

When our company Howtotalk went through major changes with the focus on our Howtotalk app, I asked Carla to advise us in sharpening our positioning and brand strategy. With interactive Brand Passport sessions, she summarized our DNA into a one-pager and has given our brand direction. Our Brand Passport has become the starting point for creating our content. And it didn’t stop there! Carla is now one of our favorite brand advisors and brainstorm facilitators. She is the ‘personal trainer’ of our brand. During a creative session she also managed to guide our team in formulating a new pay-off that immediately makes clear what we deliver!

Building a brand requires expertise. As director and innovator of Medical Group, I wanted to put the 3D simulation game CareUp on the map for healthcare professionals. We needed a communications strategist to communicate this innovation. Carla managed to reach our target group in a short time with a thorough plan and a pragmatic approach. With her advice and insights, we have formulated the right messages, created relevant content and generated national visibility. A great start for CareUp!

As a CEO of Friends of the Brands I organize strategic sessions with my team to discuss company growth. I needed somebody that was able to navigate us through this type of sessions. In Carla we found a facilitator and advisor that took a leadership role and asked all the right and necessary questions. She switched between techniques to generate the right output and she brought out the best in our team. It has been one of our most productive strategic sessions. All the steps and tactics are now in place for us to level up!

Growing into a scale-up requires an in-depth approach to brand building. We wanted our stakeholders to have a clear image on who we are and how Jungle conquers complex problems with predictive intelligence (industrial AI). Carla navigated us through a strategic brand session, in which the foundation of our brand passport was laid. With the brand passport and our key messages as a starting point, we teamed up again for a content creation session and now have relevant content to communicate our message consistently to our stakeholders. It was a real delight to work with Carla and I greatly appreciate her support!

I know Carla as a strong communications strategist with a pragmatic approach. She keeps an eye on external developments and knows how to align them well with a communications and PR strategy. She investigates whether what we do also contributes to achieving our business objectives. Her creativity provides exceptional and feasible communications concepts. I have enjoyed working with her!

Carla is an entrepreneur with communications expertise. She provides us with insights beyond communications. Carla thinks of solutions and sees opportunities that can have a ripple effect on results. This enables her to add depth to her communications advice. She is an appreciated sparring partner during the good and bad times for many years now for MGA Entertainment Benelux. At the beginning of the Corona- crisis she gave strategic communications advice that we put into immediate action for the greater good of the community, and which was on point with our brand DNA. We enjoy working together, have fun during the process and always strive towards high qualitative results.

With her sharp questions, Carla kick-started the discussion about our brand during an interactive session. She aligned a club of headstrong people. She managed to clearly describe our brand to the essence. With a brand passport as an end result, we decided to rebrand our company and refresh our website. To us, Carla is more than a communications expert, she is a business strategist with communications expertise.